Brandon Russell is Now on Board with 3RD HOME!

3RD HOME is excited to announce our partnership with Brandon Russell, lead carpenter on the beloved TLC show “Trading Spaces.” Russell’s dedication to improving peoples’ lives and passion for home improvement made this partnership a no-brainer!

As the world’s preeminent reciprocal club for the owners of luxury second homes with over 1167 properties in 64 countries worth an average of $2.25 million each, 3RD HOME is quickly becoming the market leader in luxury second home exchange. Built to enable members to ‘get out what they put in’, 3RD HOME allows members to travel the world staying in beautiful homes without having to rent them.  They simply deposit downtime in their own property into the club for other like-minded members to use.  In return, they take out the weeks they want in other members’ properties bringing greater value to the ownership of their vacation homes. Brandon Russell with his successful career, entrepreneurial spirit and kind personality was a great fit for 3RD HOME and our mission.

Brandon Russell had little choice in the matter when it came to being an artist and carpenter. Growing up, this North Carolina raised a true Southern boy’s father made sure he was paying attention. “My father could build and fix anything,” Brandon says as he thinks back on where his unique talents began to take shape and then humbly follows with, “a truly gifted artist…much better than I’ll ever be!” Though that may or may not be true, one thing is for certain; Brandon Russell is the real deal.

He grew up right outside of Charlotte, N.C., which is a city; he loves and lives in to this day. Deciding to stay close to home and close to the woman he dotes on the most in life, his mother (told you he was a Southern boy), he chose to attend Appalachian State University and began a general study in the field of Communications.

After graduating in 1999, Brandon did not jump straight into the 9 to 5 work force. Through the recommendation of his girl friend and many others he started a career in modeling.  He was able to travel and live all over the United States.  In October of 2002 bound for Milan to model overseas for a few months Brandon’s life took a huge detour as right before he was supposed to leave his father was diagnosed with rapid growing cancer. Being the true southerner he is Brandon cancelled his trip and stayed with his dad and mom until regretfully watching his dad leave them on the 29th of October 2002. With a new look at life Brandon stayed with his mom for several months to help around the house and completely finish the entire 2,000 square foot unfinished basement. Using many of the skills and traits that Brandon had learned from his father he found another passion in life, building and working with his hands using his creative talents.  While his father had taught him many skills there still were many traits he had to teach himself in home repair and construction.  So In 2003 however still regularly modeling, Brandon decided to settle in the one place he says, “no matter whether I am walking, driving, flying, or just passing through I always have a smile from ear to ear when in Charlotte, NC.” Brandon then made the decision to use all his skills and talent and not just rely on his looks, because they could be gone tomorrow. With this in mind he started his own compan called “Homecierge…the concierge to homes.” He began specializing in “anything and everything the home desired.” Homecierge offered complete design transformations, custom wood-work, landscape design, and also original painted murals.  Brandon began to use his unique gifts professionally and it was not soon thereafter that all would truly come full circle and a lifelong dream would be realized.

In 2007 Brandon Russell became the lead carpenter on the beloved TLC show “Trading Spaces.” It was the show that started it all when it comes to the home improvement T.V. show phenomenon. For the 1st time, Brandon would be making a living doing something that embodied almost everything he’d been working up to in his life combining those celebrity looks with his abilities to create and build, all while bringing positive change to people’s lives through a T.V. show! After eight seasons of a successful run “Trading Spaces” was pulled from the air, although reruns are still playing strong.  It took no time at all for Brandon to get back into the grove of helping others with his new show on A&E called The Drill Team helping families that came across an unexpected misfortune right before a major planned event in their lives was about to take place. With the help of Brandon and the rest of the Drill Team they rescued the family from the disaster and not only fix the problem but gave the space a complete makeover all in time to keep the families schedule intact. Though just the beginning, “truly a dream come true!” And the beginning it has been. The beginning of a life where Brandon can pursue his dreams of not just building and creating but also of giving back to those in need as in 2009, Brandon launched his non-profit organization, “Fix It Forward”, teaching neighbors to resurrect the front porch community of yesterday from the back deck society we have become. His greatest passion is to influence others to do good for their fellow neighbors expecting nothing in return except for the warm feeling in their heart from just giving gracefully. Brandon’s hope is to become a household name that all homeowners can trust and believe in, knowing that no matter what misfortune or obstacle they may face there is a way to fix any need you encounter. His goal is to build the trust in the communities and Nation that he is the one they can confidently and comfortably turn to and count on for any advice and understanding. He is extremely excited to be moving forward with these endeavors locally, nationally and hopefully one day even globally!

Wade Shealy, CEO of 3RD HOME welcomed Brandon to the 3RD HOME team this past Sunday night at the member party held at Nolen’s kitchen in Charlotte North Carolina.

To stay up to date with the latest news on Brandon Russell and 3RD HOME join us on Facebook and Twitter!

   

‘Key Free Stay’ Sweepstakes

Want to win a key free stay at a property of your choice? That’s right, a 3RD HOME vacation to any available property, any key value without tapping into your personal key bank! 

All you have to do is ‘like’ us on Facebook or follow us on Twitter to be entered into our Key Free Stay sweepstakes starting on May 1st   through June 30th 2012. We will keep track of new followers on both sites each day. In July we will pick a winner from the entries at random to win a key free stay to a property of your choice, any key value. The winner will get in touch with one of our Exchange Coordinators to book your amazing vacation.

Terms and Conditions:

  1. To qualify you must be a member of 3RD HOME.
  2. The property that the winner choses to visit must have a week already available on 3RD HOME; we will not accept requests for specific weeks at a property for this promotion.
  3. Covers only the key value, does not cover the exchange fee of $495.
  4. The winner must book the trip within 30 days of being informed of winning.
  5. Maximum of two entries per member.
  6. “Available property” is defined as any property on the 3RD HOME website with a current week available.
  7. Winner must abide by all 3RD HOME terms & conditions in addition to sweepstakes rules. Terms & Conditions

If you have further questions regarding this sweepstakes please contact Erica (erica@3rdhome.com).

Christmas in July

Where do you want to spend Christmas this year?

Christmas is one of the most requested weeks for travel. We have decided to take a proactive approach this year to better assist those members looking to spend the holiday abroad. Our Christmas list is going to be less conventional than most because 3RD HOME is unique. We want to be fair to all of our members when it comes to requesting the week of Christmas/New Years. In this sense, members that request the week of Christmas should be willing to offer up Christmas (or a prime week if Christmas is out of season) at your home for other members.

Between now and July we are compiling a list of members who are looking to travel for Christmas or New Years. Once we have a complete list of members and their travel preferences, we will try our best to match up the requests. All you have to do is offer up Christmas/New Years at your home and specify your request for the types of homes and locations you are looking for. This approach is different than our usual exchange process due to a higher number of requests.

For more information and to get on the list, please contact Erica (erica@3rdhome.com) and she will give you more details on how this will work.

3RD HOME Buzz in the Real Estate Industry

Happy Friday! Please enjoy a article written by Margie Casey of Real Estate Scorecard. After, take a minute to visit her website – Real Estate Scorecard

Image

Last year, I visited 3RD HOME’s corporate office in Nashville, to learn more about this luxury home swap club. Unlike cheap timeshares, second homes accepted into the 3RD HOME program are special, valued from $750k to over $4 million. 3RD HOME is actively involved in the screening process and is today’s trusted match maker for vacation home owners.

Take a look at the luxury homes in the program: 3RD HOME

People with luxury second homes can take advantage of this growing private reciprocal club and add value to their vacation home. 3RD HOME allows members to deposit weeks at their home in exchange for keys to travel to other members’ second homes for a transaction fee of only $495. 3RD HOME makes this ever growing collection of properties around the world extremely easy to reserve, watch and request time. Not only is 3RD HOME expanding and becoming more well known it is extremely user friendly when searching, reserving and communicating with 3RD HOME exchange coordinators.

The private reciprocal club is now in its third year and bigger than ever. 3RD HOME is growing in not only size with over 1,000 members and properties but in regards to awareness and popularity as well. Members now have the luxury of choosing from over 1,100 properties all over the world with destinations in 62 countries. The newest destinations include Bulgaria, Germany, Hungary, the Philippines, Japan, Jamaica, and St. Maarten.

One new feature on their website is the “property search” interactive map, which allows members to customize their property search to find exactly what they are looking for. When a member visits the “Explore Properties” page under the “Search” tab, it brings them to a page with a world map. The map allows users to select a region of the world they would like to travel to in order to narrow the search results. Selecting a time of year the member wants to travel can also narrow the results or an activity the member wants the location to include. For example, a member can select the “ski” icon, then the USA region and the Rocky Mountains to get all properties that meet the search criteria.

For members to receive specials, they can sign up to be on the “Daily Alerts” list. In this case they would receive an email Monday through Friday with a special offer for a specific property. For example, there could be a five key vacation home that a member could book for three keys.

SECOND HOME PERKS WITH 3RD HOME

HOME EXCHANGES THROUGH 3RD HOME

Take a look at their most recent news:

  • Over $2.5 billion of luxury secondary real estate in the club 3RD HOME has 1000 members and over 1200 properties in 62 countries.
  • Partner offices in Singapore, and Noosa Heads, Australia 3RD HOME has partnered up with Elite Resorts of Asia Pacific and Lifestyle Realty in both of those countries respectively in order to provide a presence in Asia and Australasia.
  • Newest Countries with member properties Bulgaria, the Philippines, Hungary, Germany, Japan, Jamaica, and St. Maarten

If you own a qualifying second home, joining this program is a no brainer. If not, bookmark the thought in your mind for future use. This is an excellent way to leverage your second home opening up to gateway to vacation homes around the world similar to yours.

3RD HOME is a smart vacation club.

3RD HOME Partners With Who’s Who In Luxury Real Estate – Second Home Owners Win

“3RD HOME is one of the few companies working in the realm of luxury real estate that has a true understanding of the changing needs of second home owners and the professions servicing this market. They recognized the changing landscape early on and in just two short years have rapidly become one of the major players in this segment of the luxury real estate industry. 3RD HOME offers tangible value for their members with simple and intuitive delivery of a top notch product.  We are proud to partner with 3RD HOME and look forward to a long and mutually beneficial relationship.”

John Brian Losh
Chairman/Publisher
Who’s Who in Luxury Real Estate
LuxuryRealEstate.com

Where Will Your Second Home Take You?

3RD HOME Properties in Trump International Hotel

Firstly, in our society at large, we have evolved into a community driven by a desire for options. Whether it’s a second car or a second watch or a second home, we have grown accustomed to having options expand our lives in multiple ways.  At 3RD HOME, we understand this core human desire and are satisfying it in a new way, specifically within the second home market.

Secondly, the current economic climate has affected most industries but the luxury property development sector has been hit harder than most.  Selling real estate is now more challenging and agents and developers need meaningful points of difference and added-value services to help drive sales.  3RD HOME has created a unique proposition that will differentiate their offering by creating an owner benefit that no-one else is currently providing.

Built as a private club where members gain access to multiple luxury second homes via a limited access property exchange network, 3RD HOME has created a unique value proposition for second home ownership based on the principle of reciprocity. Enabling our members to ‘get out what they put in’ lies at the heart of everything do.

Our thinking is simple.  If you own a luxury second home, you should not have to pay rental rates to use others when you travel. Use your second home, to give you a 3RD HOME, anywhere else in the world.

As of February 2012, the club has rapidly grown to 1000+ properties in 58 countries worth an average of $2.2 million each. Members have access to a network of other homes of a similar level all over the world. And, given the economic climate, everyone is looking at what they own through different lenses and asking themselves – ‘Am I getting the most value possible from owning this particular home?”

3RD HOME is the answer to main question and concern that prevents the purchase of a second home – before I buy this property, am I sure that I want to be coming back here year after year?

Now, with 3RD HOME membership, a single second home now opens the door to hundreds of others all over the world for a reasonable membership and a nominal reservation fee.

3RD HOME will revitalize vacation home sales and resort/luxury property investments, provide second home-owners with a win-win way to leverage their investment.

To find out more visit www.3rdhome.com

New trend in resort real estate: A second home that has lots of amenities, is easy to use, and affordable.

Calistoga Ranch

Calistoga Ranch - Calistoga, California

So what is the catch? That sounds perfect. Right?!

There is no catch, it is just what people are looking for today. Now more than ever, with the crash in resort Real Estate, more and more people are now turning towards a second home that creates memories for their families, is easy to use and maintain, affordable by today’s standards of second homes, and the best; not worried about flipping it for a profit. This is what makes second home ownership fun again and will be the future of second home ownership for the coming years.

So you ask, where do I find such an unique and unusual place? We found several scattered around the world and some in very unique and interesting places. Recently, I talked with Wade Shealy, Founder and CEO of  www.3rdhome.com and he mentioned he had just returned from such a place in Napa Valley called Calistoga Ranch. After all, who doesn’t like to visit the wine country of Napa? Wade said, “Of all the places in the world that I have traveled, none have been as luxurious and service oriented as Calistoga Ranch which is managed by Mark Harmon’s Auberge, recognized World wide as the leader in resort management.” So how does this play into owning a second home you asked, Wade explains, ” Calistoga Ranch is a private club of select members who join for a fraction of what it would cost to purchase a home there, under full ownership and then as a club member you get use of the club and also have the rights to exchange some of your time at Calistoga Ranch for other luxury homes around the world by their association with www.3rdhome.com.  Wade went on to identify other clubs around the world that are offering the same type of offer: great service, lots of amenities, highly desirable areas and the ability to use your club membership to travel to other luxury homes around the world: The Palms in Playa Flamingo and The Reefs Club in Bermuda, Tonapalo in Tahoe or Auberge Private Residences Esperanza in Cabo san Lucas. As a member/owner of these clubs you have the option of using your club or selecting from a host of other properties in the www.3rdhome.com collection that include the Ritz Carlton Residences in Vail, Trump International Hotel and Tower in New York City, or a hillside home in Italy or a 43,000 sq foot beach home with a staff of 10, all a part of the www.3rdhome.com collection.

The worse the economy gets, the better it is for our business.

Baan Tao Talay Villa - Koh Samui, Thailand

3RD HOME was launched in 2009 in the wake of the economic downturn.  Whereas the business climate at the time made it almost impossible for most new businesses to get started, it was the perfect environment to set up 3RD HOME.  The main reasons being that in the good times, the affluent owners of luxury second homes used to fit loosely into 2 camps:

  • They either did not mind that their properties were sitting empty for most of the year;
  • Or, they were generating enough rental income to enable them to both cover the mortgage/running costs and have enough left over to allow them to rent other places when they traveled

The economic downturn has made everyone look at what they own through different lenses.  Second home owners are now asking themselves, am I getting the most value out of these assets?  Property prices have dropped so much that owners cannot sell – they would not get the price they want or, in many cases, even paid for their homes.  However, they still want to maintain/enhance their lifestyle as best they can and therefore, they need to make their assets work harder for them.  3RD HOME membership is the perfect answer.

Whether these properties are rented out or not, there is still a good proportion of downtime in peak and shoulder seasons that remains unused.  Like a hotel room or a plane seat, weeks in these properties are perishable goods of real value.  3RD HOME membership enables luxury second home owners to turn this unused downtime into value that allows them to take their vacations without paying rental rates to do so.

Also, if these properties are currently rented out, the drop in the number of renters taking the property means that there is more unused downtime and less generated revenue.  Yes, owners who rent their second homes firstly want enough income to cover their costs and they know how many weeks they need to rent out to achieve this.  However, for their personal travel, using rental income is inefficient.  Once agency fees (anything between 20% and 50%) and other rental costs are taken into consideration, the proportion of the weekly rental rate that an owner gets to keep is comparatively small.  This means, in order to rent something of a similar level to your own property, owners need rent 2 or 3 weeks of their own to take 1 week somewhere else.

3RD HOME’s Key system allows members to make like-for-like exchanges and either trade up or down in a very efficient manner.

By establishing ourselves and growing in this economic climate, 3RD HOME will be in a great position to benefit even further when the good times return.  Who is going to go back to paying $10,000-$15,000 for a ski week in Vail when they can use the downtime of their own property and pay just $495 per week?  We can safely say, very few people.  By doing this, we are changing the way people view the value of their second homes and the way they take vacations both now and in the future.

The Business-to-Business facet of 3RD HOME is even more compelling.

The economic downturn has hit all industries, but it can be argued that the luxury vacation real estate industry has been hit harder than most.  Developers of resort real estate are having great difficulty either getting or extending their lines of credit and foreclosures are commonplace.  Even the projects that are relatively sound financially are struggling for buyers.  The pool of buyers is smaller and the reluctance to buy anything that is not ‘essential’ at the moment means that sales are really tough.

Developers and Sales/Marketing companies are fighting for the same buyers.  In order to realistically compete, they need a meaningful point of difference that truly adds value to a purchase.  Bar/restaurant credit or free gym/golf passes are not enough to lure a buyer to your property because such offers have become commoditized.

Even before the downturn, the major question or hurdle that second-home buyers had to overcome is - If I invest $x million into this particular property we, as a family, are going to have to want to spend the vast majority of our vacation time in this particular place.

What 3RD HOME membership offers these owners/buyers is the freedom to travel the world in the way that they want by using the downtime in their second home to do it.  This is a true benefit of real value provided to them by their developer.

Our relationship with these developers enables them to use their fully built-out but unsold inventory to allow highly-qualified potential prospects to experience their product.  By putting some of their unsold inventory into 3RD HOME, the developers build up an account of Keys that they can use as part of their sales incentives.  One of our developer partners has already taken this one stage further buy pre-booking weeks for potential buyers already.  As opposed to just giving 3RD HOME Keys as part of a sale, he is in a position to sell a unit at his property with a booked ski week in Vail in March already thrown in.

Whereas exchange components for developers were a ‘nice-to-have’ in the past, they are increasingly becoming more essential as they effectively answer the main question raised when buying a second home.

3RD HOME has the platform, experience, infrastructure and existing partners to turn the company into the only realistic exchange option to have as part of a luxury development.  This will only increase at the market becomes more competitive.  Again, when the good times return, buyers will then be expecting a great exchange component as part of their purchase and at that point, we will be so entrenched, that our positioning will only help to fuel our growth.

In short,  the worse the economy gets, the better it is for our business.  As the appeal of our offering to both individual owners and developers widens, we are able to establish great business relationships with products and brands now that would possibly not have taken our calls pre-2007.

If we can carry on to cement these relationships now (both with individual owners and developers), we will have built a very solid foundation to continue to grow regardless of what happens to the economy.

Does your resort or PRC qualify?

The Ritz Carlton in Winter

Ritz Carlton Residences, Vail Colorado

Here it is.  The supposed new-kid-on-the-block in the realm of home exchange, but in two short years of rapid growth, 3RD HOME is fast becoming the exchange partner of choice for luxury resorts and private residence clubs.

With around 950 wholly or fractionally owned properties in 58 countries worth over $2 million each on average, 3RD HOME positions itself as a club first and foremost built on the simple premise of reciprocity – ‘you get out what you put in’.

Conceived at the start of the downturn, luxury resort real estate impresario, Wade Shealy noticed an opportunity.  During his 30+ years in the industry, Wade found that the main question potential buyers ask themselves before purchasing a second home is  – ‘If I spend/invest a lot of my money here, am I sure that I am going to want to come back year after year’.  Couple this with the fact that the new economic circumstances forced these home owners to question whether they were getting the most value possible out of their second homes and with these two notions in mind, 3RD HOME was born.

Initially focused on wholly owned individual second homes, 3RD HOME has quickly expanded its membership into the luxury resort and private residence club sector.  Let’s face it, who would not want to trade some downtime in their own home for a week in one of the residences overlooking Central Park at the Trump International Hotel and Tower in New York, or for a personal paradise tucked into a private canyon in the Upper Napa Valley (Calistoga Ranch), or even a mountainside penthouse with all of the services and amenities that come with the Ritz-Carlton brand in Vail?  We could go on.

By partnering up with 3RD HOME, these resorts and private residence clubs have recognized that by adding a 3RD HOME membership to the purchase of a residence is a true added-value benefit.  In an environment where food and beverage credits at the bar or free golf/massages have become commoditized, the ability to be able to use your own second home to travel the world is an excellent ancillary benefit.

Peter Kempf, of the highly acclaimed, Peter Kempf International backed this up by saying that “a luxury private residence club needs to have a reciprocity program that has high standards, selection, global variety and availability. 3RD HOME is the only program that meets all of these criteria.”

With an enviable base of founding resort and PRC partners, 3RD HOME is opening up membership opportunities to more of a similar ilk on an international level.  With offices in London, Los Angeles and Nashville, and partner offices in Singapore and Australia, 3RD HOME is suitably placed to deal with demands of these partners and their clients.

For more information and to see if your resort or club qualifies, please contact Wade Shealy  (US) at wade@3rdhome.com (+1 615.887.1962), or Giles Adams (outside US) at giles@3rdhome.com (+44.207.193.3087).

3RD HOME is ‘The Club’ to be in for any high-end private residence club or club product. Hands down, no one else is close!

– Randy Burgess, Executive Vice President of Peter Kempf International

We have seen tremendous benefits from placing inventory on 3RD HOME. 3RD HOME has served as a productive marketing tool to bring qualified prospects to our property.

– Graham Frank, Director of Development at Vail Associates and Ritz Carlton Residences – Vail